At Amicum, our Sales and Marketing team are specialists in the Retirement Living industry, and they work exclusively within that sector.
This ensures that our insights are unique, our services are tailored to suit your specific needs, and the results we achieve are exceptional.
Our personalised approach to clients — including our “no sale, no fee” policy — sets us apart from competitors, and our expert knowledge of the industry’s workings is what puts us ahead.
Let us help you successfully navigate the Retirement Living landscape and achieve the best results possible.
Our Point of Difference
Choosing the right company to work on your project is a critical decision to the project’s success; teams of employees need to work successfully together in order to achieve positive outcomes. Before you make your decision, here are some important things that set us apart from competitors:
No retainer
In other words, if you don’t win, you don’t pay. (So it’s really win/win)
End-to-end service
We don’t just do one or the other — our services include research analysis, advice, marketing and sales. (That means just one point of contact, rather than many)
Local expertise
Our knowledge is specific to the local community — so you can rest assured that we know what the locals want. (And 20+ years of success proves it)
Community fit
We go the extra mile by developing buyer profiles in order to match buyers to their ideal properties in the right communities and secure the highest sale prices
On-site team
Our Services
Reviewing and
optimising your
current sales and
marketing process
Establishing
project viability
and local insight
Documentation
and sales advice
Marketing
strategy and
implementation
Achieving efficient
pre-sales
(with minimal risk)
KPI-Driven
At the heart of any great partnership, you’ll find a win-win. So we’ve taken an approach that guarantees one.
We call it Fee Lag.
For new projects, it means you don’t pay a cent until you receive your funds at settlement. And for established villages, it means no retainer in sight and zero overheads on your P&L.
It adds up to the leanest, most focused, KPI-driven sales team imaginable. And a win-win, guaranteed.
Game-Changing Local Insight
The success of any Retirement Living project comes down to meeting the market on its terms.
With over 20 years’ experience selling retirement villages, we come loaded with insights — across past transactions, upcoming projects, and competitors. Plus, we truly know what matters to locals.
Systems that Sells
Whilst critical, salespeople are only one part of a winning formula. Equally important are the systems wrapped around them.
Amicum implements a proven process that sets you up to win right from the start.
It ensures a sales model and pricing structure that fits the market, a value proposition that maximises appeal, and best-practice marketing tactics that optimise ROI across the customer journey.
The Personal Touch
Underpinning the personal touch is our Community Connect policy, which sees our team in the local area and on-site, becoming part of the community — because it’s easier to sell a community when it’s yours.
Our specialised salespeople receive ongoing advanced negotiation training.
Projects
Bendigo, Victoria
Retirement Living
This mature village displayed common issues experienced by many older strata titled villages and was in dire need of a strategic makeover in the way that it marketed itself. Amicum implemented a contemporary digital marketing campaign, sales expertise and refurbishment plan which resulted in us selling every unit on the market. For the first time in its history, this village now enjoys the benefit of having a buyers list.
Pascoe Vale, Victoria
Retirement Living
Amicum were asked to assist the village to recover from the Covid disruptor late in 2020. This is the type of challenge that defines Amicum and our application of process aligned to KPI’s guided the village out of the pandemic lead malaise and back to buoyant sales.
Malvern, Victoria
Retirement Living
With an established and very successful Aged Care facility in the heart of Malvern, an additional retirement living development of 31 apartments was planned to provide style, comfort and peace of mind for ageing local residents.
Surrey Hills, Victoria
Retirement Living
Located in the heart of leafy and vibrant Surrey Hills, Renaissance Living is an independent lifestyle community for over 55s. Consisting of 43 luxury apartments on Riversdale Road, our team sell a variety of floorplans from one to three bedroom to the local community
Mornington, Victoria
Retirement Living
Amicum was appointed to assist The Mornington Village with the sale of both their new and resale units . Not only did we assist in the strategic rebranding and repositioning of the Village, but we sold all the units and now have trouble keeping up with demand for resale units.