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Located in the heart of leafy and vibrant Surrey Hills, Renaissance Living is an independent lifestyle community for over 55s. Consisting of 43 luxury apartments on Riversdale Road, our team sell a variety of floorplans from one to three bedroom to the local community

Challenge

For the first time since opening their doors, Renaissance experienced an influx of apartments ready to market with little marketing strategies in place to encourage new enquiries. With the pending retirement of their in-house long-term manager and salesperson, Renaissance were keen to ensure marketing and sales strategies were proactively instigated to sell the available apartments.

Solution

Working closely with the developer, Amicum presented strategic marketing ideas and implemented a strong online presence to generate enquiry and make the local market aware of the opportunity to be part of this amazing village community. Our integrated sales team became part of the community and assisted in hosting various functions to continue engaging the database and encouraging new interest in the local community.

Result

The online strategy proved to resonate tremendously within Surrey Hills demographic and continues to be one of the main sources of enquiry. This, paired with additional marketing strategies and a team who are actively in the community building relationships with potential purchasers, has led to successful sales in a supressed residential market.

2019-08-15T04:24:19+00:00 August 2019|